Speed advantages of a current Magento installation

In this article I briefly list the advantages of a current Magento 2 installation. I will not go into the general hints of the security topic in my previous article here.

Let's look at the most important condition of a good online store, which is to generate sales and profit. 

Various factors play a role, consumer behavior, competition and, for example, technical functions. The offered articles and the marketing we exclude here times, since this has nothing to do directly with the operating system first. However, both are important factors for a functioning online store. 

Magento 2 loads significantly faster than Magento 1, which has a positive effect on the conversion rate. Even the smallest improvement in loading time leads to a measurable improvement, which means more sales for you. Various studies have found that even a loading time improvement of 0.1 seconds leads to a 1% improved conversion rate. On average Magento 2 is 50% faster than version 1, for example if your loading time is now 3-5 seconds then the new result will be 1.5-2.5 seconds and thus an improved conversion rate of 15%-25%.

But not only does this improve the conversion rate, it also significantly reduces the bounce rate. The average waiting time of users is 3 seconds before they switch to a competitor. The loading time on cell phones is of even greater importance, as customers also keep an eye on their data volume here and therefore abort the loading process even faster.

Likewise, Google prefers fast websites in its ranking. Thus, a faster loading time also contributes to a better Google ranking. Which in turn has an impact on user acquisition as well as sales. 

Therefore, for reasons of improved loading speed alone, it is recommended to use Magento 2. If you are still using version 1, we can help you to change this. Of course we can also set up a new optimized Magento 2 store for you if needed.

The latest Magento version 2.4.4 which has been released since 10.1.2022 in the 4th beta version is even faster than the previous one because it supports PHP 8.1. From the 8th of March Magento 2.4.4 is then also finally released. If you want to use the speed advantage of this version, just contact us anytime. 

Upgrade your store to the latest Magento 2 version and use the speed advantages to be one step ahead of your competitors.


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Header image of the article, shows a time-lapse recording of a subway train passing through the station